La Mex Beginnings
George Azar first opened La Mex Taqueria Taco Truck in 1998. He bought his first taco truck, an old, used food truck, with a down payment of his Honda Accord and personal family loans. By 2001, business was good and George was able to replace his used food truck with a brand new 2001 customized mobile kitchen; an investment he knew would pay off. The taco truck serves a variety of fresh authentic Mexican food including tacos, burritos, and tortas. It also provides its customers with a unique “self-serve” salsa bar, where they can choose from a variety of salsas to please everyone. Unlike the gourmet food trucks of today that continuously move around, La Mex Taqueria taco truck follows the historical business model of most other taco trucks – it serves its customers at a permanent location. You can find the truck located at 2630 Northgate Boulevard, in the parking lot directly in front of S&P Liquor, every day and evening. On occasion, the taco truck will move to serve food at concerts, community events, weddings, birthdays and other special events, but it always returns to its original place of business on Northgate Boulevard.
In 2012, George partnered with his brother-in-law, Pete A. Cornejo, Jr. Having the taco truck is the fulfillment of a dream for George who wanted to follow in his grandfather’s footsteps (Francisco Martin sold tacos in Mexico City) and whose uncle Rogelio attempted but never succeeded in opening his own restaurant (Tio Pancho’s) on Del Paso Boulevard. The partnership with Pete was a natural move since Pete also comes from a family with culinary experience. Pete’s father, (Pete Sr.) has his own catering business where Pete Jr. cut his teeth learning many skills and family recipes. His aunt Emilia has been a Chef at many restaurants in Sacramento for the past 30 years, and now runs the food service hall for the University of California, Davis. However, the passion and love for cooking comes from deep within Pete Jr’s roots. His Grandfather, Joe J. Cornejo, Sr. (Chucho) was also a Chef who cooked at three well known Sacramento Mexican food restaurants in the 1970’s. Chucho also owned his own Mexican Food restaurant on Franklin Blvd. (El Farrolito) in the late 1960’s.
Who said fast food couldn’t be homemade? La Mex Taqueria is unique because, while your food can be made fast, it’s not “fast food.” We serve only the freshest ingredients made from authentic family recipes that will bring you back for more.